According to a recent research report by well-known research firm Strategy Analytics (SA), Apple smartphone users currently use an average of 18 months for their mobile phones and 16.5 months for Samsung. More and more users aged 55-64 have postponed their purchases for more than three years.

The SA Consumer Insight team analyzed online survey results by sampling 2,500 representatives 18-64 year-old smartphone users in the United States.

David Kerr, senior vice president of SA, pointed out: "As consumers believe that the innovation of successive generations of flagship equipment is reduced or the marginal value is increasing, operators and equipment brands face enormous challenges. At the same time, manufacturers' pursuit of profits makes smartphones Prices are close to and above $1,000. The price of 5G phones will be a key obstacle, but still, a quarter of users believe that 5G phones will be their next phones."

SA Director Min Qian added: "One-third of Hispanic and African-Americans and the '95s' think that the amazing mobile phone features are very important. High-end users who spend more than $1,000 are naturally most eager to get amazing features and New network technology, but these people only account for 7% of the respondents.", and used phones will be the choice of more people.

The study also found that Apple and Samsung users dominated the brand loyalty, and the willingness to repeat purchases exceeded 70%, opening the gap with other manufacturers; Apple dominated the US Hispanic and Asian markets, with a market share of over 50%; Function and quality of mobile phones are more important for women and “post-95” users.